Abbott has launched Ensure Max Protein 3-in-1 Muscle Support, a new protein powder designed to promote muscle preservation. This product combines 30 grams of protein with five grams of creatine monohydrate and three grams of calcium HMB (beta-hydroxy-beta-methylbutyrate) to support muscle health and recovery.

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Available in vanilla and chocolate flavors, this multi-ingredient formula delivers muscle health support in a single serving. The focus on muscle preservation aligns with current trends in longevity science, highlighting the importance of maintaining skeletal muscle mass and strength for extending both lifespan and healthspan.

As more consumers engage in strength training, there is a rising demand for effective nutritional support without the need for multiple products. Dr. Bridget Cassady, a dietitian at Abbott, emphasized that muscle health is no longer solely about weightlifting; it encompasses the strength needed for an active lifestyle and achieving personal goals.

In response to these evolving consumer needs, Abbott created this product to simplify daily wellness routines by combining three beneficial ingredients into one formula. Ensure Max Protein 3-in-1 Muscle Support comes in a 28-ounce powder format, with a suggested serving being two scoops mixed with 12 fluid ounces of liquid once daily or added to smoothies, yogurt, and oatmeal. The product is also third-party NSF Contents Certified, ensuring quality, purity, and label transparency.