Dairy Farmers has introduced a new line called Protein Dairy Snacks, featuring creamy flavors with 16g of protein, no added sugar, and a 5-Star Health Rating.
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The product range includes Chocolate Ganache, Chocolate Hazelnut, and Caramelised Banana flavors, targeting Australians who seek a nutritious yet tasty snack, offering a modern twist on traditional afternoon treats.
Beth Carman, Senior Brand Manager of Flavoured Yoghurt at Bega Group, noted that the new snacks align with evolving consumer preferences, as more Australians look for options that combine indulgence and health.
"People still want treats – they’re just looking for options that fit more comfortably into their lifestyle. That’s where our new Protein Dairy Snacks come in,” she said.
Carman highlighted the nostalgic appeal of dairy desserts, recalling that many Australians fondly remember enjoying YoGo after school. The new snacks aim to evoke that sentiment in an adult-friendly format.
This launch taps into the growing demand for snacks that blend indulgence with nutrition, as the high-protein adult dessert category has nearly doubled in value over the past year, reaching $100 million, according to the Circana Scan database for the Australian grocery market.
Dairy Farmers Protein Dairy Snacks are now available in Woolworths and independent retailers across Australia.