Optimum Nutrition's newly released Essential Protein Powder provides a more affordable option compared to its popular Gold Standard 100% Whey, which contains 24 grams of protein and 120 calories per serving derived entirely from milk. Initially listed at $39.99 on Amazon, the Essential Protein Powder offers about an 11% savings per serving relative to Gold Standard.
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Currently, Amazon has reduced the price of both the Creamy Milk Chocolate and Creamy Vanilla flavors of the Essential Protein Powder to $37 for a 26-serving tub, reflecting a discount of approximately 7.5%. Though the saving may appear modest, it can accumulate for consumers who regularly purchase protein supplements.