one% Nutrition, known for its protein beverages like protein water and shakes, has introduced a new product line with the launch of one% SuperPuffs. These crunchy snacks are designed to offer 10 grams of protein per serving, along with high fiber content. They are gluten-free, contain no MSG, and are baked rather than fried. Available in two flavors, Barbeque and Spicy Chili Lime, SuperPuffs aim to provide a healthier snacking option for those looking for functional snacks.
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The introduction of SuperPuffs marks a strategic extension for one% Nutrition, broadening its portfolio beyond beverages to tap into new consumption occasions. With this move, the company aims to leverage its expertise in protein hydration while establishing itself in the everyday snacking segment.
The ingredient breakdown for one% SuperPuffs—for both Spicy Chili Lime and Barbeque flavors—includes a mix of sorghum, corn, vegetable oil, and milk protein, among other components. The Spicy Chili Lime variant features a seasoning blend composed of chili, while the Barbeque option includes flavor enhancers.