Traverse Bay Farms has unveiled three new dietary supplements under the Fruit Advantage brand, aiming to help consumers integrate fruit, vegetable, and botanical ingredients into a health-focused lifestyle. The new products are Fruit Advantage Fruit Blend, Veggie Advantage Vegetable Blend, and Fruit Advantage Uric Acid Formula.
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These supplements expand the company's portfolio of fruit- and plant-based nutritional products, building on over 25 years of experience in the functional foods and dietary supplements sector. "Since 2001, we have focused on making fruit-based nutrition practical and convenient," said Andy LaPointe, co-founder of Traverse Bay Farms and Fruit Advantage. He emphasized that these formulas allow for a broader inclusion of fruits, vegetables, and botanicals in daily diets.
The Fruit Advantage Fruit Blend integrates aloe vera with extracts from 19 fruits in a convenient three-capsule serving, which delivers 2,250 mg of the fruit and botanical blend. This product is designed for consumers wanting to add various fruit-derived ingredients to their supplement regimen without needing to buy multiple products.
The Veggie Advantage Vegetable Blend, consisting of powders and extracts from 20 vegetables, also provides 2,250 mg in each three-capsule serving. This product enhances the company's focus on vegetable-based nutrition, offering another accessible option for those incorporating plant ingredients into their wellness routine.
The Fruit Advantage Uric Acid Formula features 11 premium botanical extracts designed to support healthy uric acid levels as part of a balanced lifestyle. It employs a combination of fruit, vegetable, and botanical ingredients for a comprehensive approach rather than focusing on a single source.
LaPointe noted that the new formula aligns with the company’s goal of providing practical supplements with familiar ingredients. "Over time, those conversations have expanded beyond individual fruits. Customers increasingly want convenient products that bring together complementary plant-based ingredients in one formula."
The launch of these supplements underscores Traverse Bay Farms’ ongoing commitment to fruit-based foods and nutritional supplements, which began in Northern Michigan in 2001. The company has expertise in various products including tart cherry juice concentrate, dried fruits, fruit powders, and capsules. These new additions — packaged as 60-count vegetable capsule dietary supplements — are intended as convenient enhancements for those already focused on maintaining a healthy lifestyle.
Interest in fruit and plant-based ingredients continues to rise in the wellness market, and Fruit Advantage remains dedicated to this category. Its latest products include the Fruit Blend, Vegetable Blend, and Uric Acid Formula, which together reflect the company's long-standing mission to help individuals easily incorporate fruit and plant ingredients into their daily lives.