The New Zealand Government is funding the world's first clinical trial to assess the performance of New Zealand strong-wool bedding compared to synthetic alternatives. Agriculture Minister Todd McClay and Rural Communities Minister Mark Patterson announced the three-year, $2 million research program, which includes $800,000 from the Primary Sector Growth Fund and is led by Wisewool.
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The study will involve testing real individuals in their homes and in sleep laboratories. Researchers will measure various factors, including sleep latency, body temperature regulation, breathability, moisture management, hypoallergenic properties, and overall comfort.
Mr. McClay described the project as a significant opportunity for the wool sector, stating that scientifically validating the benefits of wool could allow it to command higher prices as a premium, natural alternative to synthetics, foams, feathers, and cotton. Collaborating with sleep researchers to provide credible evidence is expected to open up international market opportunities.
This initiative builds on previous government support that assisted Wisewool in developing its premium wool bud filler for furniture and bedding products. "Thanks to that work, Wisewool pays Tairāwhiti East Coast farmers a 50-cent premium for every kilogram of raw wool they supply," said Mr. McClay.
Wisewool aims to process 30 million kilograms of wool from across the North Island within the next decade, necessitating the sourcing of a considerable portion of New Zealand's strong wool.
Mr. Patterson highlighted that this investment showcases the government’s commitment to rural communities and embodies the innovation needed in New Zealand. He emphasized that proving the premium quality of New Zealand strong wool would increase demand and profitability throughout the sector, benefiting everyone from producers to exporters.