Prinova Unveils Functional Nutrition Concepts at SupplySide Global

The PreSip and PostSip concepts target consumers seeking support around alcohol consumption. PreSip is a capsule designed for pre-drinking, while PostSip is a stick pack meant for the following morning. Both products contain Setria L-glutathione; PreSip also includes ginger root and milk thistle extracts, while PostSip combines natural caffeine with electrolytes for hydration. Prinova highlights post-social recovery as a growing segment under its Performance+ consumer trend category, aiming to address the after-effects of social occasions with convenient supplement formats.

For the protein market, Prinova will introduce a sherbet-flavored clear protein powder beverage that offers high protein content in a lighter format than traditional shakes, responding to consumer interest in protein-enriched products and alternative beverage formats.

In the beauty-from-within sector, the Sunproof supplement concept combines Setria with Lutemax 2020, a marigold extract, both of which are associated with antioxidant benefits and reflect the increasing consumer interest in nutrition’s impact on skin wellness.

Prinova will also present NutriPaw, a daily nutrition mix for dogs that includes chicken broth, organic mushrooms, and organic turmeric root, expanding the company’s focus into the pet wellness market.

Dan Force, Vice-President of Innovative Products and Customer Category Management at Prinova USA, expressed enthusiasm about showcasing their functional nutrition concepts for both consumers and pets. He emphasized the company’s capability to help brands develop trendy products in appealing and convenient formats that fulfill modern consumer needs.

Prinova aims to offer market insights, formulation expertise, and a wide range of ingredients to help create innovative functional nutrition products.