Busuu Launches AI-Powered Platform to Address Second-Language Anxiety in the Workplace

This announcement coincides with the release of a report that highlights second-language anxiety—the stress of speaking a non-native language in professional environments—preventing many professionals from expressing their ideas and seizing opportunities. The report indicates that this issue persists in today’s global workplaces despite extensive previous research documenting the emotional barriers associated with language use.

According to the report, titled The Silent Cost of Language Anxiety at Work, which surveyed over 1,000 workplace learners in 64 countries, 90% of professionals prepare extensively for significant conversations, often resorting to writing scripts (45%), using translation apps (43%), reviewing vocabulary (41%), or rehearsing aloud (38%). However, only 24% of respondents used a language-learning app for these preparations.

A majority, 55%, reported simplifying their messages in a second language, while 25% refrained from contributing despite having valuable input. An equal percentage allowed colleagues to speak on their behalf. Participants expressed difficulties in fully engaging during meetings, explaining technical topics, and lacking confidence when interacting with various stakeholders.

Meetings emerged as the primary source of second-language anxiety, particularly involving discussions with senior leaders, clients, or international colleagues. Nearly half of the respondents (49%) identified unforeseen conversations as the most anxiety-inducing, while 26% cited regular international team calls as a common source of stress.

The findings present a notable challenge for learning and development leaders: companies continue to allocate substantial resources to language learning, yet many employees remain unprepared for high-pressure interactions.

Karine Allouche, General Manager at Busuu, affirmed that this research aligns with employer concerns regarding language proficiency and the need for employees to perform effectively under pressure. She emphasized the growing importance of interpersonal skills as AI increasingly takes over execution tasks.

Busuu's new platform aims to bridge the gap between language learning and workplace performance by incorporating AI coaching and human tutoring to improve communications skills for real-life professional situations. It identifies learners' existing knowledge and areas of struggle, allowing them to practice through simulated work scenarios with an AI partner, complemented by live feedback from tutors and peers.

The platform integrates language courses with a library of workplace skills training, enabling learners to practice situations like negotiations and client interactions in the language they will use professionally. Rather than focusing solely on course completion or proficiency levels, Busuu aims to enhance actual outcomes—like speaking confidently in meetings or conducting successful presentations.

François Debois, Global Director for Learning Excellence and Innovation at L’Oréal, noted that effective communication across cultures and languages is vital for success in global organizations. He praised Busuu's focus on preparing employees for authentic business interactions, which is expected to enhance engagement and business results.

This launch signifies a new phase in Busuu's journey and aligns with its parent company Chegg's mission to equip individuals and organizations with the necessary skills and confidence for success. The new platform will enter a pilot phase and become publicly available at the end of October.