FORALL Nutrition is set to introduce its flavorless protein products to over 500 Sprouts Farmers Market locations nationwide this October. The lineup includes FORALL WATER+PROTEIN, the first completely flavorless protein water, and FORALL PROTEIN, a one-ingredient European grass-fed whey protein isolate powder.
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FORALL WATER+PROTEIN delivers 10 grams of protein and only 40 calories in a 16.9-ounce bottle, designed to drink like water, with no added flavors or sweetness. FORALL PROTEIN provides 25 grams of protein per serving and can be easily incorporated into various foods and beverages without altering their taste.
Founder Johnny Heffernan emphasizes that FORALL aims to simplify protein consumption by removing unnecessary additives and flavors. This approach is intended to fit seamlessly into daily routines without requiring consumers to change their eating habits. Heffernan’s own experience with health considerations inspired the development of these products, aiming for a more straightforward way to add protein to diets.
Sprouts Farmers Market, known for its focus on health-conscious products, was chosen as the exclusive retailer for this launch. Kim Coffin, Chief Forager at Sprouts, stated that FORALL’s innovative method aligns with the needs of today’s consumers seeking simplicity and versatility in their nutrition.
FORALL WATER+PROTEIN is priced at $3.99, while the FORALL European Grass-Fed Whey Protein Isolate powder is available for $69.99. Both products represent a shift in protein offerings, aiming to make it easier for people to enhance their protein intake without compromising flavor.