Survey Reveals Limited Understanding of Ultraprocessed Foods Among U.S. Adults

A recent survey commissioned by the American Heart Association highlights a disparity between awareness and understanding of ultraprocessed foods (UPFs) among U.S. adults. While 90% of respondents reported having heard the term, only 35% claimed to be very or extremely familiar with it. Furthermore, over 70% expressed confidence in their ability to identify ultraprocessed foods, and two-thirds believed they could explain the term to others.

The findings call attention to the urgent need for the Office of Management and Budget (OMB) to finalize a federal definition of ultraprocessed foods. The call comes amid heightened concern over the health implications of UPFs. In July 2025, the Food and Drug Administration and U.S. Department of Agriculture sought public input on a proposed federal definition, yet the draft remains under review at the OMB. Meanwhile, industry groups benefiting from the sale of these foods have reportedly campaigned against the proposal.

Dr. Mariell Jessup, chief science officer at the American Heart Association, criticized these efforts, stating that a federal definition is essential for shaping informed nutrition policies and consumer choices.

According to the survey results, while the majority of U.S. adults (71%) actively try to avoid ultraprocessed foods, 76% consider those labeled as ultraprocessed to be unhealthy and 62% think that foods not labeled as such are healthy. The American Heart Association's 2025 advisory has linked diets high in ultraprocessed foods to poorer diet quality and increased risks of heart disease, stroke, and other health issues.

Dr. Jessup emphasized the importance of clear information regarding food processing and nutrients, advocating for mandatory front-of-package nutrition labeling and increased support for nutrition research.

This online survey, conducted by The Harris Poll between June 16–18, 2026, involved 2,007 adults aged 18 and older. The data was weighted to match population demographics, with a sampling precision of ±2.7 percentage points at a 95% confidence level.