SIAL Paris is highlighting issues related to the protein market ahead of its food fair scheduled for October 17–21. The organization has published a trend analysis warning about "protein washing," a marketing tactic that asserts higher protein content without providing real nutritional benefits. Manufacturers are urged to recognize that protein quantity alone does not determine a product's value; factors such as quality, digestibility, and overall nutrition are equally important.
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In related trends, Grandma's potions, rooted in botanical ingredients, are gaining popularity, with lemon verbena evoking nostalgic memories for many. This trend reflects a growing market for plant extracts and herbal ingredients, linked to both food products and premium non-alcoholic spirits.
Beyond Meat is also evolving its product line, moving from strictly meat alternatives to a broader emphasis on everyday plant nutrition. Its new "Phytosphere" portfolio includes protein powders, savory bars, beverages, and meal products, which will be available through a direct-to-consumer website. This initiative combines plant protein with other nutrients, expanding Beyond Meat's reach in various eating occasions.