Robert F. Kennedy Jr., Secretary of Health and Human Services, and Agriculture Secretary Brooke Rollins unveiled new U.S. nutrition guidelines on Wednesday, urging Americans to focus on "real food" while decreasing their consumption of highly processed foods and added sugars. These guidelines replace the MyPlate diagram introduced during President Barack Obama's administration.

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The new food pyramid prioritizes protein intake, advocates for full-fat dairy rather than low-fat options, and advises cutting out processed items such as white bread, chips, and candy. "Healthy fats," including full-fat dairy and avocados, are now emphasized, with cooking recommendations suggesting the use of olive oil, butter, or beef tallow. At the press briefing, Kennedy stated, "We are ending the war on saturated fats," and the guidelines also proclaim, "We are ending the war on protein."

Kennedy described the initiative as the "most significant reset of federal nutrition policy in history." His "Make America Healthy Again" agenda targets processed foods and sugary drinks, alongside more contentious recommendations like increased consumption of red meat and cooking with beef tallow, which health experts caution could elevate cardiovascular risks. Ultimately, Kennedy argues that healthier diets are essential to preventing chronic diseases.

In response to this initiative, major food and beverage companies, including PepsiCo and J.M. Smucker, have begun phasing out synthetic dyes and artificial ingredients due to fears of increased regulation on ultra-processed foods since Kennedy's confirmation. While dietary guidelines are updated every five years by the USDA and HHS, the current changes aim to serve as a public health resource for healthcare providers, policymakers, and nutrition specialists. The recommendations will also influence school lunches and federal nutrition programs, with the consumer advocacy group Center for Science in the Public Interest estimating that one in four Americans will be directly affected.

Previously, an advisory committee suggested that Americans should increase their intake of plant-based foods and low-fat dairy while reducing red meat and sugary beverages based on a review of scientific evidence. It remains uncertain whether this report influenced the newly announced dietary guidelines.