Smoothie King has announced the launch of the Pretty, Pretty Protein Smoothie, a new offering that combines a protein-packed blend with a limited-edition rhinestone-covered cup. This smoothie features 47 grams of protein, 5 grams of fiber, and no added sugar, all in a 20 oz. serving with strawberries and bananas.
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The initiative reflects a growing trend among consumers who are not only focusing on nutrition but also engaging in colorful self-expression through bedazzling. Over half of Americans report actively seeking to increase their protein intake, which the new smoothie aims to satisfy in a fun and appealing way.
"For more than 50 years, Smoothie King has cared for guests by making nutrition delicious, and now we're making it pretty, too," said Lori Primavera, Vice President of RD & Product Marketing at Smoothie King. She emphasized the balance of taste and nutrition in their products.
Starting October 7, the Pretty, Pretty Protein Smoothie and the bedazzled cup will be available at select Smoothie King locations nationwide, while supplies last. Smoothie King, founded in 1973, has over 1,200 locations and continues to innovate its menu to meet customers' nutritional needs.