NEW YORK – MET-Rx has introduced the MET-Rx 44g High Protein Shake, marking its entry into the ready-to-drink beverage market. The new shakes come in three flavors: Strawberry Shortcake, Vanilla Milkshake, and Chocolate Milkshake. Each bottle contains 44 grams of protein, 6 grams of fiber, five key nutrients, and up to 2,500 mg of electrolytes, which aim to combine high-protein nutrition with recovery support.
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With over 30 years in the protein innovation field, MET-Rx continues to evolve its brand, notably through its Level-Up campaign featuring multi-year ambassador John Cena. The launch will be complemented by new animated content showcasing Cena in a video-game-inspired format, aimed at motivating individuals to pursue their fitness goals with MET-Rx.
"MET-Rx remains my go-to for recovery after any tough workout," said John Cena. "The new 44g shake packs high protein with fiber and electrolytes for recovery, making it easier than ever to get the protein and essential nutrients I need. Plus, they taste great!"
The MET-Rx 44g High Protein Shake is now available at Walmart, Walmart.com, and Amazon with a suggested retail price of $3.47 per 14-ounce bottle, and further retail expansion is anticipated. David Del Pozo, Chief Innovation Officer at 1440 Foods, stated, "This category expansion represents a significant step in helping people meet their protein goals, by pairing high-quality protein with hydration support in one convenient bottle."
The introduction of this new shake underscores MET-Rx's commitment to the health and wellness sector, with more innovative products planned for release in 2027. For updates, follow MET-Rx on Instagram and TikTok at @officialmetrx. These statements have not been evaluated by the Food and Drug Administration.