Insomnia Cookies is welcoming the Class of 2030 with a promotion offering 30,000 free Freshman 6-Packs of cookies, available starting August 11. This offer, aimed at incoming college freshmen, requires no application or prerequisites. Students can simply "enroll" by signing up for Insomnia Rewards and updating their profile with their university and expected graduation year.

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Beginning at 12:01 a.m. ET on August 11, eligible students across the U.S. will automatically receive a Freshman 6-Pack in their Insomnia Rewards accounts, while supplies last. Students can redeem their cookies at participating Insomnia Cookies bakeries until September 14.

Seth Berkowitz, founder and CEO of Insomnia Cookies, shared his excitement, stating, "I started Insomnia as a college student looking for a better late-night option, and college has been core to our brand ever since. We’re excited to welcome the Class of 2030 with six warm, delicious cookies on us."

To participate, students should follow these steps:

1. Join or update Insomnia Rewards with their university and expected graduation year.

2. Wait for the Freshman 6-Pack reward to appear in their account.

3. Visit a participating bakery, present a valid student ID, and enjoy the cookies.

This offer is available in-store only, limited to one free 6-pack per student, and excludes specific cookie types. Additionally, it cannot be combined with other promotions and will expire on September 15 at 3 a.m. PST.

Insomnia Cookies was founded in 2003 at the University of Pennsylvania and has expanded to over 350 locations nationwide, providing various cookies, ice cream, and other treats for late-night cravings.