On October 5, 2026, public relations organizations worldwide announced the launch of the first global survey aimed at assessing mental health and wellbeing within the profession. This initiative seeks to provide a comprehensive understanding of the experiences faced by public relations professionals across various countries, cultures, sectors, and career stages.
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Farzana Baduel, President of the Chartered Institute of Public Relations (CIPR), emphasized the significance of this global benchmark, stating that it aims to reveal how the high-pressure nature of PR work is experienced differently around the world. She encouraged practitioners everywhere to participate in the survey.
Sarah Waddington CBE, CEO of the Public Relations and Communications Association (PRCA), highlighted the responsibility of leaders to foster supportive work environments. She pointed out that this survey presents an opportunity for practitioners to express their experiences and advocate for necessary changes in their workplaces.
James Endersby, CEO of Opinium, noted that previous research indicates a concerning prevalence of poor mental health and significant stress among public relations professionals. He stressed the importance of understanding these issues on a global scale to enable informed action by individuals and organizations.
Jennifer Muir, Chair of the Health and Wellbeing at the Global Alliance for Public Relations and Communications Management, remarked that a global profession requires a unified understanding of mental health and wellbeing. She asserted that this research will provide critical evidence to promote meaningful change and support a healthier public relations sector worldwide.
The Chartered Institute of Public Relations, founded in 1948, is the only Royal Chartered professional body for public relations practitioners, boasting over 11,000 members. It aims to enhance the professionalism of its members through various initiatives, including a code of conduct, training, and qualifications.