Optimum Nutrition has introduced the 30G Ultra-Filtered Milk Protein Shake + Fiber, which combines 30 grams of protein and 8 grams of prebiotic fiber. This product aims to support muscle and gut health and is now available on Amazon, TikTok Shop, and select retailers nationwide.
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The new shake, made with ultra-filtered milk, is free from artificial flavors, colors, and sweeteners. It is offered in three flavors: Chocolate, Vanilla, and Strawberry.
As consumer interest in fiber increases—31% of Americans are seeking more fiber options compared to last year—this launch reflects a shift towards incorporating fiber into protein-rich foods. Despite its benefits, nearly one-third of Americans do not meet the daily recommended intake of 28 grams of fiber.
Dave Lombardi, Senior Brand Manager at Optimum Nutrition, stated that the company is adapting to the evolving nutritional needs of consumers. He emphasized that while protein remains central to their brand, they are committed to expanding their offerings to include fiber. The new shake combines convenience, taste, and nutritional value to meet consumer expectations.