Optimum Nutrition has introduced its new 30G Ultra-Filtered Milk Protein Shake + Fiber, designed to meet consumer demand for protein and fiber. Each shake contains 30 grams of high-quality protein and 8 grams of prebiotic fiber, aimed at supporting muscle and gut health. The product is being made available through Amazon, TikTok Shop, and select retailers nationwide.
Read More
The shake is created with ultra-filtered milk to ensure a smooth, creamy texture and comes in three flavors: Chocolate, Vanilla, and Strawberry. It is gluten-free and free from artificial flavors, colors, or sweeteners.
This launch reflects a growing trend where consumers are increasingly looking for food and beverage options that provide multiple health benefits. According to recent data, around 31% of Americans are actively seeking higher fiber content in their diets. Despite this interest, many still fall short of the recommended daily intake of 28 grams of fiber.
Dave Lombardi, Senior Brand Manager at Optimum Nutrition, noted that consumers are driving significant changes in the nutrition industry and that the brand aims to evolve alongside these changing preferences. He emphasized that the new shake embodies the blend of essential nutrients and convenient consumption that modern consumers seek.
Cameron Brink, a WNBA star and Optimum Nutrition partner, shared her insights on the importance of balanced nutrition as an athlete. She highlighted how the new shake fits into her routine, providing a simple and tasty means to support her dietary needs during busy days.
The 30G Ultra-Filtered Milk Protein Shake + Fiber is available in a 4-pack for $12.99 on Amazon and a 12-pack for $39.99 on TikTok Shop and OptimumNutrition.com. The product will also roll out to additional retailers throughout the fall.
Optimum Nutrition, part of Glanbia, has been a leading sports nutrition brand for 40 years, focusing on consumer-led innovation and high-quality products that promote active lifestyles.