Global Survey Launched to Assess Mental Health in Public Relations Profession

This initiative aims to establish the first global benchmark on the mental health and wellbeing of public relations professionals, examining workplace pressures, support mechanisms, and areas needing change. The survey is a collaboration between the Chartered Institute of Public Relations (CIPR), the Public Relations and Communications Association (PRCA UK), and the Global Alliance for Public Relations and Communication Management, building upon existing UK research.

Recent findings from a Mental Wellbeing Audit by CIPR and PRCA revealed that 91% of public relations professionals in the UK faced poor mental health in the past year, significantly higher than the 63% rate among the general UK workforce. Stressful job conditions were highlighted, with nearly 30% of respondents classifying their work as highly stressful and 58% citing overwhelming workload as a major stress factor.

Opinium, the independent research company behind the initial CIPR and PRCA studies, has adapted this survey for a global audience, maintaining the foundational evidence base while expanding its scope.

Justin Green, President and CEO of the Global Alliance for Public Relations and Communication Management, emphasized the importance of this survey. He noted that, despite public relations professionals operating in diverse environments, there has never been a comprehensive view of mental health challenges in the profession. This initiative aims to gather data to better identify support needs and facilitate significant changes.

Dr. Jaelea Skehan, OAM, Director of Everymind and a leader in mental health, stressed that workplace mental health should focus on creating supportive environments rather than simply addressing issues post-emergence. Given the nature of public relations work, which often involves high-pressure situations and complex social issues, fostering protective work cultures is crucial.

Jennifer Muir, Chair of the Health and Wellbeing committee at the Global Alliance, added that understanding the mental health and wellbeing landscape globally is vital for the profession. Diverse experiences across countries present unique challenges and opportunities for improvement.

Elaine Banoub, Partner at Primary Comms Group and mental health advocate, remarked that this survey allows the profession to analyze broader trends in mental health rather than relying solely on anecdotal evidence. Such insights will help determine where to direct efforts for improvement.